“that explains it” and then, with my consent, put me on hold. I heard him laugh and say something along the lines of Which led to the somewhat bizarre conclusion of this story:Īfter perhaps 20 minutes on the phone, he seemed to hit on Situation was strange, but also looking into issues on Apple’s That second agent proved quite capable, not only agreeing that the The various “smart quotes” algorithms you get while typing aren’t smart enough to make this contextual distinction - even very good ones - so you need to do it by hand. You want the apostrophe preceding the em to be a closing single quote, the one shaped like a 9. You want the apostrophe before em to be an opening single quote, the one shaped like a 6 in most typefaces.
(I’d argue that perhaps it’s correct for Burger King to use the wrong apostrophe, as a signifier of the care with which they prepare their food.)īut Kelly doesn’t mention the obvious explanation for how this happens: automatic smart quote algorithms that aren’t smart enough, in the hands of ignorant designers who don’t have an eye for typography. So god bless Kelly for griping about it in a column in The Washington Post. To me it’s as glaring a mistake as a misspelled word.
This sort of mistake drives me nuts, and I spot such wrongly-curled apostrophes instantly. This must not stand, or - to keep with the theme - it The Zapruder film to me, even if the JK stood for “Just kidding,” I grabbed my remote, rewound, paused and took a photo. But - spoiler alert! - you’d probably want toĬonsume the pair yourself. The conceit was that youĬould get two of the baby burgers for a mere $5: one for you and John Kelly, writing for The Washington Post: Burger King Botched the Curling on an Apostrophe in a TV Commercial and I Am Very Much Here to Shit on Them for Doing So ★ So in some sense the right thing has happened: the CEO rammed through a terrible policy change, game developers revolted, and the CEO has now resigned.
It’s hard to overstate how bad Unity’s last month has been. In the wake of a pricing controversy that left developers in John Riccitiello, CEO of Unity, has resigned from the company Unity CEO John Riccitiello Resigns After Nearly Tanking Entire Company ★
0 kommentar(er)
